Consumers are paying much more attention to the environmental impact of what they buy, and they’re voting with their wallets. As “Reduce, Reuse, Recycle” becomes increasingly important, manufacturers, retailers, and other brands must move towards sustainable options. Environmentally-responsible sourcing, manufacturing, and logistics are essential, but increasingly, consumers and governments are focusing on packaging waste.
There are plenty of reasons to reduce packaging in the supply chain—adapting to consumer concerns, meeting legal requirements, following industry leaders, and preserving margins. We’ll dig into:
- The current state of packaging and how legal, corporate, and consumer factors are changing the stakes.
- How packaging will change in the future as it becomes smarter and more sustainable.
- What companies like yours need to do to meet these new trends and challenges.
The Current State of Packaging
When it comes to understanding the packaging market right now, there are three vital perspectives:
- Governmental and legal regulations that are introducing new rules forcing changes to packaging.
- The actions of corporate and industry leaders, and the need to keep up with competitors.
- The behaviors of the end consumer and how they feel about your brands, products, and packaging.
